To achieve sustainable profitable growth, it is necessary that the critical mass of the organisation must relate to values and vision of the organisation. Values are the backbone of an organisation. They provide firm support & give steadfast direction in tough situations.
Vision is the basic purpose of the organisation and answers a very vital question, “Other than to make money, why are we in business?” It is the prime source of inspiration for everybody in the organisation.
Without values and vision, organisations are directionless.
Unfortunately, BEtS has realised that mainly in the SME sector, most of the organisations are ignoring this truth. We have discovered that the main reason for this is ignorance towards the process through which values & vision of the organisation are evolved.